Reference · ads/AD-SET.md

tellatribe — Facebook & Instagram ad set

Audience: creators, coaches and customers of our brands who would refer them for a commission. Goal: affiliate sign-ups. Destination URL for every ad: https://tellatribe.com/join (the creative says tellatribe.com/join). Button: Sign up (fallback: Learn more).

Compliance notes (Meta): no earnings or income figures anywhere; commission rates appear only as program terms on the landing page, not in ads; every spoken line is first person ("I…"), never "you" + a status; UGC speakers disclose they are affiliates in the caption.

Folder map

Facebook/
  Static Ads/    4x5 feed · 1x1 square · 9x16 stories
  Motion Ads/    4x5 feed · 9x16 stories/reels (MP4, 6 s, silent)
  Carousels/     1x1 cards
Instagram/
  Static Ads/    4x5 feed · 9x16 stories
  Motion Ads/    9x16 reels/stories · 4x5 feed (MP4)
  Carousels/     4x5 cards
UGC Videos/      9x16 creator-style videos (~17 s) + Scripts.md
affiliate-coach-executive-briefing.pptx   the executive deck

Same creative, sized per placement: upload the 4x5 as the feed asset and the 9x16 as the Stories/Reels asset in one ad (placement asset customization); 1x1 where a square is required.

Static ads

S1 — One wall. Every brand. (lead)

Primary text: Get paid to post about products you already like. The posts are made for you — picture, caption, your link. Tap one, post it, and when someone signs up through your link, you get a cut.
Headline: Grab, post, get paid.
Description: Join as an affiliate

S2 — Five seconds to a post

Primary text: Tap a tile. It tells you what it pays and how long it takes. Copy the caption — disclosure included, your link inside — and post. That's the whole job.
Headline: Five seconds to a post
Description: Join as an affiliate

S3 — A teleprompter in your pocket

Primary text: Not a content person? The script is written, the disclosure is in it, and your link is spoken for you. Hit record, read, save to your phone. Thirty seconds.
Headline: Record it with the built-in teleprompter
Description: Join as an affiliate

S4 — Every dollar explains itself

Primary text: Each sale is a row: which brand, what it pays, when it clears. Subscriptions keep paying month after month. Payouts by Stripe, once a month.
Headline: Every dollar explains itself
Description: Join as an affiliate

S5 — No fees. No ranks. Two levels.

Primary text: You earn on what you sell, plus a small override if someone you bring in sells. No fees, no ranks, no volume tiers — commission only ever comes from a real sale.
Headline: Two levels. That's it.
Description: Join as an affiliate

Motion ads (6 s, silent, loop-safe)

M1 — Grab. Post. Get paid. The three words rise in, the wall slides in from the right, the focused tile from the left. Primary text as S1.
M2 — Our words. Your face. The teleprompter standby and recording screens rise in. Primary text as S3.

Carousels

C1 — How it works (5 cards): Join → Open the wall → Grab a piece → Post it → Get paid. Primary text: "From invite to paid, in five cards. No password, no spreadsheet, no guessing what you earned."
C2 — Three ways to post (4 cards): Copy & post · Post for me · Record it · Watch it land. Primary text: "Pick the effort level. Every path ends with your link in the post."

UGC videos

See UGC Videos/Scripts.md for the four scripts, personas, screen timings and per-video Meta copy.

Source

affiliate.coach/ads/ads.html + render.mjs (headless Chrome). node render.mjs [regex] re-renders into this folder. UGC: ads/ugc/composite.py.

tellatribe UGC ads — batch 1

Four 9:16 creator-style ads recruiting affiliates. Every script lands the concept for a cold listener: you make extra money posting about products you already like, and the posts are made for you — picture, caption, your link; someone signs up through the link, you get a cut. CTA: join as an affiliate at tellatribe.

Format: 1080×1920, H.264 + AAC, ~17 s: ~15 s of piece-to-camera from Higgsfield marketing_studio_video (UGC mode, 720p upscaled with lanczos + light unsharp), then a 2.2 s end card (ground #0F1114, TELLATRIBE wordmark, "Join as an affiliate · tellatribe.com/join").

Screens: real screenshots of the live portal (test account). When a screen comes in the speaker blurs and dims behind it and the phone scales in on a #14142B frame. Captions: spoken words burned in (Poppins SemiBold, white on a dark pill, current word in #4D7CFF) from a word-level Whisper transcript; they sit low while the speaker is on screen and move to the top band while a screen is up — always clear of the top 14% / bottom 20%.

Compliance: every line is first person; no earnings figures; the Meta caption carries the affiliate disclosure.

Untouched Higgsfield clips are in raw/, screens in screens/.

01 · Nobody told me this was a thing

File: 01-nobody-told-me.mp4
Persona: Latina woman, 31, bright apartment, morning window light; warm, a little conspiratorial
Script: Okay, nobody told me this was a thing. I get paid for posting about apps I already use. The brand gives me a wall of ready-made posts — the caption, the picture, my own link. I tap one, I post it, and when someone signs up, I get a cut.
Screens: the Wall on "wall of ready-made posts"; the focused tile on "I tap one"
Meta primary text: Nobody told me this was a thing: I get paid for posting about apps I already use. The posts are made for me — caption, picture, my link. (Affiliate: I earn a cut when someone signs up through my link.)
Headline: Get paid to post about products you like

02 · My little side hustle

File: 02-side-hustle.mp4
Persona: Black man, 38, parked car, late-afternoon light; relaxed, candid
Script: Here's my little side hustle, honestly. There's a wall of products I actually like. All the content's made for me — photos, captions, even a script I read off my phone like a teleprompter. I post, people sign up through my link, I get paid. Five minutes.
Screens: the Wall on "wall of products"; the teleprompter recording state on "teleprompter"
Meta primary text: My side hustle, honestly: a wall of products I like, all the content made for me — photos, captions, even a teleprompter script. I post, people sign up through my link, I get paid. (Affiliate disclosure.)
Headline: All the work is done for you

03 · Extra cash, no inventory

File: 03-extra-cash.mp4
Persona: White woman, 44, home kitchen, evening tungsten light; calm, wry, confident
Script: Extra cash, no inventory, no selling to my friends. I share products I use, and the companies hand me the posts — written, designed, link already in them. Every sign-up through my link pays me, and subscriptions keep paying every month. I just hit post.
Screens: the asset sheet on "hand me the posts"; the Earnings ledger on "pays me"
Meta primary text: Extra cash, no inventory, no selling to friends. I share products I use; the companies hand me the posts with my link already in them. Every sign-up pays me — subscriptions every month. (Affiliate disclosure.)
Headline: Share what you use. Get paid every month.

04 · My secret weapon

File: 04-secret-weapon.mp4
Persona: East Asian woman, 27, tree-lined sidewalk, overcast daylight; fast, upbeat voice-memo energy
Script: This is my secret weapon for extra money. I don't make content, I grab it. There's a wall of ready-made posts for products I like, my link's already inside, and the app can even post it for me. Somebody signs up, I get paid. That's it.
Screens: the Wall on "wall of ready-made posts"; the Post-for-me composer on "even post it for me"
Meta primary text: My secret weapon for extra money: I don't make content, I grab it. Ready-made posts for products I like, my link already inside, and it can even post for me. (Affiliate: I earn when someone signs up through my link.)
Headline: Don't make content. Grab it.

Batch 2 — ten more angles

Status (Oct 13): all 14 final (01–14), each transcript-checked, captioned, with the $1,410.75 screens and the end card. Garbled takes and superseded versions are kept in old-scripts/.

Same format and pipeline. Each takes a different approach to the same promise: extra money for posting about products you like, with the posts made for you.

05 · One post keeps paying (angle: recurring)

Persona: White man, 33, home office with a window, afternoon light; matter-of-fact, slightly amazed
Script: Here's the part that got me. I posted about an app once, in March. Someone signed up through my link. It's a subscription, so every month they pay, I get a cut. Same post. I haven't touched it since. The posts are made for me, I just hit share.
Screens: Earnings ledger on "every month"; the Wall on "the posts are made for me"
Meta primary text: I posted once in March. It's still paying me because they're on a subscription. The post was made for me — I just hit share. (Affiliate: I earn a cut when someone signs up through my link.)
Headline: Post once. Get paid monthly.

06 · Nap-time money (angle: tiny time window)

Persona: South Asian woman, 35, bright kitchen, toddler toys visible on the floor, mid-morning; warm, quick, a little tired
Script: Okay, nap time is twenty minutes if I'm lucky. So here's what I do. I open the wall, there's a post already made for a product I actually use, caption, picture, my link, I tap post. Done. If somebody signs up through it, I get paid. Twenty minutes is plenty.
Screens: the Wall on "open the wall"; the focused tile on "I tap post"
Meta primary text: Nap time is twenty minutes. Enough to open the wall, tap a post that's already made for me, and share it. Someone signs up through my link, I get paid. (Affiliate disclosure.)
Headline: Twenty minutes is plenty

07 · I thought it was an MLM (angle: skeptic)

Persona: Black woman, 40, café table, soft daylight; wry, direct
Script: I thought this was gonna be one of those pyramid things. It's not. No fees, nobody's making me recruit, no inventory in my garage. I share products I use, the company hands me the posts, somebody signs up through my link, I get a cut. That's the whole deal.
Screens: the Links screen on "no fees"; the asset sheet on "hands me the posts"
Meta primary text: I assumed pyramid scheme. It's not: no fees, no recruiting, no inventory. I share products I use, the posts are made for me, I get a cut when someone signs up. (Affiliate disclosure.)
Headline: No fees. No recruiting. No inventory.

08 · Coach to coach (angle: practitioner)

Persona: White woman, 29, boutique gym floor, selfie-held; energetic
Script: Coaches, listen. The app I already run my clients on pays me when another coach signs up through my link. And I don't write anything. The posts are done, the caption's done, my link's in it. I post between sessions. It's the easiest money in my business.
Screens: the Wall on "pays me"; the asset sheet on "the posts are done"
Meta primary text: The app I run my clients on pays me when another coach joins through my link — and the posts are already written. (Affiliate disclosure.)
Headline: Get paid for the app you already use

09 · POV: my morning (angle: routine / get-ready-with-me)

Persona: Latina woman, 24, bathroom mirror getting ready, morning; chatty, fast
Script: POV, this is how I make money before work. Coffee. Open the wall. Scroll until something I actually like. Tap it, the caption's written, my link's inside. Post. Mascara. If somebody signs up today, I get paid. That's my whole morning routine, honestly.
Screens: the Wall on "open the wall"; the focused tile on "tap it"
Meta primary text: Coffee, open the wall, tap a post that's already written with my link in it, post, mascara. If someone signs up, I get paid. (Affiliate disclosure.)
Headline: Money before work

10 · It even does the #ad part (angle: safety / guardrails)

Persona: East Asian man, 36, living room couch, evening lamp light; calm, reassuring
Script: Nobody tells you the rules of posting for money. You have to disclose. This app writes that in for me, every caption says it's a partnership, every script says it out loud. So I post products I like, get paid when someone signs up, and stay out of trouble.
Screens: the asset sheet on "writes that in for me"; the teleprompter standby on "every script"
Meta primary text: The disclosure is already in every caption and spoken in every script. I post products I like, get paid when someone signs up, and stay on the right side of the rules. (Affiliate disclosure.)
Headline: The disclosure's already written

11 · My grandson set it up (angle: it's that simple)

Persona: White woman, 66, sunny porch, late morning; delighted, unhurried
Script: My grandson set this up in ten minutes. There's a list of products I use, each one has a post already made, picture and all, with my own link in it. I press share. When somebody signs up, I get paid. At my age, that's a lovely surprise.
Screens: the Wall on "a list of products"; the Earnings ledger on "I get paid"
Meta primary text: My grandson set it up in ten minutes. Each product has a post already made with my link in it. I press share; when someone signs up, I get paid. (Affiliate disclosure.)
Headline: Set up in ten minutes

12 · 800 followers (angle: you don't need an audience)

Persona: White man, 27, apartment with a bike on the wall, daylight; self-deprecating, honest
Script: I have eight hundred followers. Not eight hundred thousand. And this still works, because I'm not selling, I'm sharing stuff I use. The post's made for me, my link's in it, I put it up, a couple people sign up, I get a cut. You don't need to be famous.
Screens: the focused tile on "the post's made for me"; the Earnings ledger on "I get a cut"
Meta primary text: 800 followers, not 800K. Still works — I'm sharing products I use, with posts made for me. A couple sign-ups through my link and I get a cut. (Affiliate disclosure.)
Headline: You don't need to be famous

13 · Three things in one app (angle: list)

Persona: Black man, 31, walking through a park, overcast; counting on fingers, upbeat
Script: Three things I didn't think went together. One, posts about products I like, already made for me. Two, a teleprompter, so I record myself without writing a word. Three, a ledger that shows what each post paid me. One app. I just show up and post.
Screens: the asset sheet on "already made"; the teleprompter recording on "a teleprompter"; the Earnings ledger on "a little ledger"
Meta primary text: Ready-made posts, a teleprompter, and a ledger that shows what each post paid me. One app. I just show up and post. (Affiliate disclosure.)
Headline: Posts, prompter, payout. One app.

14 · Not like those one-day links (angle: contrast)

Persona: White woman, 38, home office, afternoon; knowing, slightly sardonic
Script: I used to share links that only counted if somebody bought the same day. Pennies. This is different. The link remembers people for weeks, the products are subscriptions, so one sign-up pays me month after month, and the posts are already made. I just put them up.
Screens: the Links screen on "the link remembers"; the Earnings ledger on "month after month"
Meta primary text: Old links only counted if someone bought the same day. These remember people for weeks, the products are subscriptions, and the posts are made for me. (Affiliate disclosure.)
Headline: Links that remember. Pay that repeats.

Rendered from ads/AD-SET.md. Edit the source, not this page.